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Tips on Propagating Corporate Culture in A Flexible Workplace

Call it the pandemic effect or an outcome of digital transformation — most workplaces have become more digital, immersive, agile, and flexible.

A lot has changed in the last two years. As offices resume their operations, employees now highly prefer flexibility. In fact, a TeamLease survey suggests that almost 77% of organisations are now allowing employees to choose their preferred working model.

Indeed, flexible work culture has become a standard operating model, and multi-location communication and collaboration have taken precedence. 

All this means that HR leaders must re-imagine the current processes and become more digitally savvy. More importantly, they must find ways to propagate corporate culture in a dynamic workplace to align everyone with the enterprise’s business goals and visions. 

Let’s look at a few ways to do that. 

How To Propagate Corporate Culture in A Flexible Workplace?

Embrace Digital Transformation

With organisations accepting a digital and hybrid workplace as the primary operating model, embracing digital transformation has become essential. Digital transformation can no longer be limited to mission-critical operations. The entire enterprise needs to embrace it to become future-ready. 

One way to propagate that culture of digitisation is by modernising the legacy tools and processes. For example:

  • Encourage employees to use collaboration tools to communicate and share documents. 
  • Use video conferencing tools to connect with people across different locations. 
  • Shift to using more cloud-based and workflow collaboration tools to simplify the tasks. 
  • Train the employees to embrace digital transformation seamlessly, so they are prepared to work in a digital-first hybrid environment

Drive Collaboration

An agile workplace requires employees to work collaboratively and not in silos. A hybrid workplace might seem counterintuitive as all employees may not be working at the same place simultaneously. 

To ensure that all employees work towards a shared goal, HR managers have to drive collaboration efforts. Collaboration tools are a vital component of improving cooperation. Their inclusion can allow synchronous and asynchronous interactions between same and cross-functional teams, encourage teams to brainstorm ideas together and enable them to devise strategic solutions to business challenges. 

Despite not being in the same physical location, collaboration tools will allow employees to communicate more frequently and stay focused on achieving common goals. 

Use AV Solutions

Modern AV solutions enable enterprises to communicate effectively with employees from different locations and time zones. They make collaboration productive as employees can connect, train, brainstorm, and strategize efficiently in real-time. 

The audio-visual elements build deeper connections and accelerate the decision-making process. Modern AV solutions allow multiple participants to share their screens from different locations, which makes information sharing easy. 

Some also come with a digital whiteboard feature that allows employees to brainstorm together. Furthermore, they can record the session and whiteboard content for future reference. Besides, some AV solutions include augmented and virtual reality (AR/VR) to make training and meetings more engaging and interactive. 

Re-Imagine Learning and Development

Learning and development are crucial to propagate corporate culture at scale. In traditional training formats, employees from different geographies met at a common destination for training. However, the pandemic has changed the format. 

Employees can now be onboarded and trained from anywhere, anytime. They don’t have to travel to a physical location for training. This is possible through the digitisation of learning and development. Modern training takes place in virtual classrooms. 

According to a study, enterprises use video conferencing 5x more for programs like leadership development. It has been successful, too, as over 95% of learners have expressed satisfaction with virtual classes. 

State-of-the-art tools like video conferencing and AV solutions help deliver training to all employees. Enterprises must invest in such tools and redesign their hybrid workplace training rooms to improve learning outcomes. 

Re-Imagine Employee Engagement

As more enterprises become hybrid and the lines between digital-physical premises blur, enterprises will have to think of new ways to engage with employees

Employees can no longer walk up to someone’s desk or have impromptu meetings with the team or managers. Lack of engagement could demotivate employees and even impact the decision-making process. Therefore, HRs must ensure that employees across all locations feel included in the enterprise activities. 

Collaboration tools, unified communication systems, and AV solutions can facilitate engagement and communication with all employees. However, HRs will also have to re-imagine engagement for modern workplaces.

They must train the business leaders to establish the perception of proximity with their employees to keep them motivated and focused on goals. They must promote a culture of open communication and empathy to engage with employees and retain them. 

The Road Ahead

Managing a diverse workforce across different locations is not easy for enterprises. However, a flexible workplace is the future, and enterprises must embrace it to attract and retain top talent. 

Apart from establishing best practices, enterprises should prepare for a digital workplace to stay agile. They should be able to transcend geographies to connect with people across different locations and devices and enable people to work towards a common goal. 

That’s where Resurgent can help. We understand the value of collaboration and have thus built AV solutions specifically designed for enterprises. Our unified communication system can be integrated with different tools, applications, and solution providers such as Zoom, CISCO, WebEx, etc., and can help enterprises improve collaboration and productivity. 

We also assist enterprises in redesigning their meetings, presentations, training rooms, and experience centres to make them more engaging and productive for employees.  To know more about our solutions and become future-ready, reach out to us today.

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