Digital Marketing specialist

Key Skills (Detailed, Point-wise)

1. Search Engine Optimization (SEO)

   • Expertise in on-page and off-page SEO strategies.

   • Ability to optimize website content, meta tags, headings, and images for better search ranking.

   • Keyword research and competitor analysis to drive organic traffic.

2. Search Engine Marketing (SEM) / Google Ads / PPC Campaigns

   • Plan and execute paid campaigns on Google Ads and Bing Ads.

   • Optimize ad copy, bidding strategies, and landing pages for ROI.

   • Track and analyze performance metrics to improve ad efficiency.

3. Social Media Marketing (SMM)

   • Manage campaigns on Facebook, Instagram, LinkedIn, and other platforms.

   • Create engaging content, schedule posts, and monitor audience engagement.

   • Analyze performance metrics and adjust strategies to meet KPIs.

4. Content Creation & Copywriting

   • Develop compelling content for blogs, website pages, social media, and email campaigns.

   • Adapt content tone and style based on target audience and platform.

   • Collaborate with designers for visually appealing posts and campaigns.

5. Email Marketing Campaigns

   • Design and send email newsletters, promotional campaigns, and automated sequences.

   • Segment email lists for targeted campaigns.

   • Analyze open rates, click-through rates, and conversions.

6. Graphic Design & Visual Content

   • Basic design skills using Canva, Photoshop, or Illustrator.

   • Create social media graphics, banners, and visuals for campaigns.

   • Ensure visual content aligns with brand guidelines.

7. Analytics & Reporting

   • Use Google Analytics and Search Console to track website performance.

   • Generate reports on traffic, user behavior, campaign ROI, and conversions.

   • Provide actionable insights to improve digital strategies.

8. SEO & Marketing Tools Proficiency

   • SEMrush, Ahrefs, Moz for keyword research, backlink analysis, and competitor tracking.

   • Hootsuite, Buffer, or Meta Business Suite for social media scheduling and analytics.

9. Project Management & Coordination

   • Plan, organize, and manage multiple digital campaigns simultaneously.

   • Coordinate with cross-functional teams for smooth campaign execution.

   • Track project timelines, deadlines, and deliverables effectively.

10. Time Management & Prioritization

    • Ability to prioritize tasks to meet deadlines and campaign schedules.

    • Efficiently manage multiple client accounts or projects.

11. Teamwork & Collaboration

    • Collaborate with content writers, designers, developers, and other stakeholders.

    • Communicate clearly and provide updates on campaign progress.

12. Creative Thinking & Problem Solving

    • Generate innovative ideas for campaigns and engagement strategies.

    • Analyze issues in campaigns or SEO performance and implement solutions.

13. Customer & Market Understanding

    • Understand target audience behavior and preferences.

    • Conduct competitor research and industry trend analysis.