Market Research Analyst

Department: Marketing
Experience: 0-1 years
Qualification: Graduate / Any Fresher
Location: Bengaluru
Industry: Marketing, Research, Media, Digital

Job Summary

We are looking for a proactive and analytical Market Research Analyst (Fresher) to support our marketing team with data collection, market insights, competitor analysis, and social media understanding. The ideal candidate should have good communication skills, strong interest in digital platforms, and a willingness to learn market research tools and techniques.

Key Responsibilities

• Conduct market research, gather data, and analyze trends for business decision-making.

• Assist in competitor analysis, customer profiling, and industry research.

• Monitor social media platforms, trends, and audience behaviour.

• Support marketing campaigns with insights based on data and online research.

• Collect data from surveys, online tools, and secondary sources.

• Prepare reports, presentations, graphs, and summaries for internal teams.

• Work closely with the marketing team to improve strategies using insights.

• Track engagement, market demand, and upcoming opportunities.

• Identify potential customers, segments, and market opportunities.

• Assist in maintaining and managing marketing spreadsheets and databases.

Required Experience

• Fresher (0–1 year of experience).

• Internships, college projects, or workshops in marketing or research are a plus.

Primary Competencies (Single Line)

Analytical thinking, communication skills, research ability, social media understanding, curiosity to learn, attention to detail, and teamwork.

Key Skills (Single Line)

Market research, data collection, competitor analysis, social media insights, report preparation, MS Excel, presentation skills, and basic marketing knowledge.

Additional Requirements

• Willingness to learn research tools (Google Trends, LinkedIn Insights, survey tools, etc.)

• Good verbal and written communication.

• Interest in marketing, research, and digital trends.