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The BMW Group officially launched its BMW 7 series collection recently. As you would expect, the launch was accompanied by fantastic light installations and pioneering storytelling. Projection mapping truly helped to set their brand narrative apart while transforming the customer experience to meet the standards of an iconic global brand like BMW. This was achieved […]
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Artificial Intelligence (AI) is becoming integral to modern-day audio-video (AV) solutions. From enhancing meeting experiences to improving operational efficiencies, AI is helping businesses reach new levels of productivity and collaboration. AI delivers several unmatched capabilities that enterprise leaders need in today’s hybrid era. It reduces the gap between physical and digital workspaces, making everyone feel […]
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The past two decades have seen the rapid growth of Global Capability Centres (GCCs) in India. Where once they were seen as cost-cutting offshore units, they have now developed into engines of strategic development, delivering innovation in artificial intelligence (AI), research and development (R&D), and customer experience. Currently, India has more than 1,580 GCCs operational, contributing to […]
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A Systems Integrator (SI) in the enterprise AV spaces typically manages a technology project by integrating hardware, software, networking, civil infrastructure, and interior design into one coherent solution. The challenge? Making sure these diverse components—each with its own timelines, stakeholders, and technical requirements—function perfectly together. Consider this: 70% of digital transformations fall short of their objectives, often […]
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Resurgent, a trailblazer in integrated audiovisual (AV) communication, was at Integrated Systems Europe (ISE) 2025 in Barcelona, showcasing its global leadership in delivering seamless AV solutions. As a proud member of the PSNI Global Alliance, Resurgent demonstrated how its fusion of localized expertise and worldwide reach empowers businesses across 65+ countries. This report unpacks key […]
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The world of business is fast, dynamic, and data-driven. Workplaces, institutional campuses, and factories alike now depend on management control centres for enhancing their ability to respond to critical activities and events. Essentially, these control centres of the organizations serve as a focal point for real-time monitoring, data analysis, decision-making, and crisis management. And essence […]
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We believe that public space in Indian offices must be viewed beyond the basic split of physical versus digital realms. Primarily, these must be seen as energetic zones for interaction, creativity, and innovation. This must be the lens through which we see areas like reception spaces, cafeterias, conference rooms, online forums, and experience centres. The […]
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Customer experience (CX) has emerged as a key differentiator that can set retail brands apart from their competitors. In 2025, retailers are looking toward CX as a crucial factor in their strategy to win and retain customers. Retail consumers “connected” to a brand are 306% more valuable over their lifetime. Similarly, 86% of customers will […]
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Video conferencing has become imperative for enterprises as a modern communication tool. However, a poor quality experience can frustrate participants and decrease their work productivity. Here are some interesting insights into the business impact of poor-quality meetings: Fatigue is one of the factors driving this shift towards shorter and more frequent meetings. In many ways, […]
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