Immersive Reality In Enterprises – Gimmick Or Real 

Immersive reality opens the door to digitised experiences that can truly engage the feelings and envelope users. Immersive reality essentially unites the physical world as we know it with a virtual one such that in a few years, the distinction between both spaces, the virtual and physical could be close to impossible to define. This would radically transform several spaces, and the economic impact would also be tremendous. 

In fact, way back in 2019, PwC had estimated that the trend would grow to 23 million jobs by 2030 with an estimated impact of 1.5 trillion dollars on the global economy. They also predicted that product design and development, as well as healthcare and retail enterprises, would gain the most. 

What is immersive virtual reality?

This technology essentially creates a completely immersive, 360-degree experience for users by transporting them into digital three-dimensional environments. Through the use of VR headsets and tracking controllers, we can interact and explore virtual worlds realistically. The key to this technology is to create a sense of hyperrealism in the user’s experience. 

To achieve this, immersive virtual reality employs advanced motion tracking techniques and high-quality 3D graphics. Users can explore and even naturally manipulate objects as if they were really physically present in the said digital environment. This achieves a sense of presence and makes interactions very realistic which is extremely valuable in industries such as entertainment, education, training simulation and even psychological therapy. 

Immersive virtual reality – gimmick or godsent?

With so many emerging options, it’s hard to break through the clutter and identify technologies that can have a positive impact on people and the economy. Immersive reality is certainly one of the very few technologies that could revolutionise multiple industries and have the potential to enrich customer interactions. This is one of the most versatile technologies and the use cases are becoming more widespread than ever before. Here are some of the use cases of immersive and virtual reality: 

Entertainment and video game industry: Game developers are using it to create 360 experiences that allow players to fully immerse themselves in the game world and actively participate in the proposed narrative and action. 

Healthcare: Immersive reality here is used to recreate complex or dangerous educational scenarios in safe and controlled environments allowing students to truly understand complicated procedures before having to conduct them on real patients. Medical students can practice virtual surgeries which would help them hone their technical and surgical skills. This is radical in the healthcare space. 

Aviation: Pilots benefit from highly realistic flight simulators which can be very useful in times of emergency. Knowing what to do during an emergency in theory is not as impactful as knowing what to do as a result of practice in realistic simulators. Immersive reality is a great tool for improving knowledge retention and for sharpening and perfecting practical hard skills in interactive and safe environments. 

Training: Immersive reality can be implemented across industries for training modules to make it more interactive and impactful. From recreating problem statements to providing hyper-realistic examples of various scenarios, immersive reality can be used by all enterprises to train their employees on protocol in various scenarios. The experience centres we design and deploy are also great for providing immersive experiences that can effectively communicate training information or experience the services or products of a company in a truly immersive way. We leverage powerful audiovisual technology such as video walls, interactive displays and more which can tell a brand or organizations story and mission. 

Architecture: Architects can create realistic virtual tours of buildings and spaces to truly immerse users and give them the most realistic representation of how a project would translate into reality. Besides offering an incredibly immersive experience for clients, it also helps architects visualise ideas and dimensions before executing them, and can therefore be a powerful tool in decision-making, project presentation and early detection of problems. 

Enterprise: All enterprises can benefit from immersive reality because it can be used for training, telling the brand’s story and for allowing employees and clients to truly experience services and products offered. It can boost employee engagement tremendously and explain the ethos of the enterprise without being a bore, and can even explain complex processes by simplifying them and expressing them realistically. This allows employees and clients to truly immerse themselves in the ethos of the enterprise and the services or products offered. We provide robust, integrated AV solutions for enterprises and businesses to build state-of-the-art audio-video solutions to empower teams and boost collaboration. From board rooms and meeting rooms to IT control rooms and unified communication systems, our AV solutions create immersive experiences for enterprises daily.

Therapeutic uses: There are plenty of applications within psychology wherein particular therapies can be devised to deal with issues. The use of controlled environments makes it easier to face fears and can be a good tool for PTSD or anxiety wherein patients can explore virtual situations that replicate their fears in a safe way that favours their recovery. 

Groundbreaking technology that makes immersive reality the future 

Immersive reality uses a combination of hardware and software to create hyper-realistic, immersive experiences. Mention that these devices usually have headsets that are worn over the user’s head which blocks out their view of the real world and immerses them in a new, virtual one. Stereoscopic images are generated to mimic 3D vision paired with high-resolution screens and special glasses. Additional devices like helmets, can be used to enhance interactions, and tracking controllers or motion controllers permit interaction with the virtual world via gestures. The position and orientation of limbs in a life-like environment can be tracked more realistically. Software is also key to developers creating realistic virtual environments.  
At Resurgent, we have been crafting immersive audio-visual solutions for enterprises across the education, corporate, healthcare and even the public sector. Reach out to us for custom, immersive solutions in the AV space.