Blogs - Posted on January 2, 2025
AV tech has now become a focal point of interest in corporate worldwide. Businesses are continuously experimenting with new work arrangements that imbibe flexibility but at the same time ensure that a collaborative culture and professional norms are upheld. Offices look very different now. Boring meeting rooms with a hundred cables plugged into different devices and laptops are gone. Collaborations between people today occur over a mix of physical and virtual spaces that have AI capabilities woven into their fabric.
Even as organizations globally adapt to new AV tech trends, the scenario looks particularly exciting in India. The country is already the 3rd largest AV market in the APAC region and is on track to take the leadership spot in the years to come.
India is witnessing a surge of rapid economic growth. This is leading to rising corporate investments that aim to drive up business performance, market competitiveness, and customer experience. With the country’s favourable investment climate showing no apparent signs of decline, more global businesses are exploring opportunities to take part in India’s growth story. Some are looking to target the growing market and others to utilize the country’s brilliant minds to build their major capabilities. For instance, major global brands are setting up Global Capability Centres (GCC) in India to incubate and grow their digital and R&D capabilities. By 2030, it is estimated that India’s GCC industry will be worth over USD 100 billion and generate more than 2.5 million jobs.
Given how these organisations are tightly integrated with their global operations, they realise that it’s crucial to enable and empower collaborative work arrangements that span geographical boundaries. All employees need to work closely with their global peers across locations, workspaces, and even different time zones. Obviously, this requires stable and reliable enterprise AV infrastructure!
With that in mind, here’s a look at where AV technology will go this year.
While automation has long been seen in AV solutions used by enterprises, the AI buzz could catch up here to take automation to the next level. Imagine a meeting room learning about all participants in a scheduled meeting and adjusting AV interfaces and experiences autonomously to meet the unique needs of each participant. This could become a reality when AI is integrated into the AV fabric.
For example, an AI assistant can analyze meeting emails, and understand the participants who will be joining physically in the Indian office or virtually depending on location, remote work arrangements, etc. It can then pick the best-sized meeting room, set up all meeting configurations on the AV infrastructure in the room as well as on the infrastructure used by global participants, adjust sound and camera options for virtual participants, and much more. The possibilities are limitless when AI enters the picture Indian corporates can certainly benefit from such a streamlined and intelligently automated meeting experience.
India’s overall commitment to energy conservation and sustainable business practices is growing. This will be seen in how corporations design their workplaces too. Lowering energy wastage will be a primary goal of businesses. To achieve this goal, widespread demands will be made for situational awareness among energy consumers. As a case in point, meeting rooms are sites of significant energy wastage. From not being optimized for optimal air conditioning to unwanted wastage of lighting and audio infra power due to lower occupancy, there are many opportunities for improvement.
Corporate India will explore opportunities to invest in AV projects that align with their sustainability goals. Low power-consuming hardware, intelligent occupancy-based lighting, AV configurations, recyclable components, etc. will be some of the areas that help in fostering sustainability.
It won’t just be internal company meetings that require global collaboration. The post-COVID trend of international events offering virtual attendance options will continue in some form. Designed to supplement “in-person” events, these virtual events have carved out a space for themselves in key niches and for specific demographics. Indian companies will continue to tap these opportunities to grow their visibility and build influence with their target demographics. To meet the demand for real-time interaction of such events, enterprises will look for AV infra that can facilitate seamless visual experiences. These solutions will also connect in-person attendees with virtual participants from across the globe and vice-versa.
For example, employees can simply log into a connected meeting room in India and virtually join an event happening in the US and give a speech or presentation with their voice and visuals captured and streamed in real-time to the event audience.
Hybrid work culture will remain a mainstay for most organizations as they seek to strike a balance between productivity and work-life balance. However, as more people come back to the office to work and new arrangements continue to evolve, collaboration and communication platforms will evolve too. To facilitate better collaboration and codify employee experience expectations into these new paradigms, new immersive AV experiences will start to emerge in corporate workplaces in 2025.
By incorporating AR and VR technologies and intelligently managing AV experiences, Indian companies will establish a far more immersive collaboration environment for employees. From training sessions to client meetings, immersive collaboration will become more common (and meaningful).
The new year is poised to bring countless opportunities for Indian enterprises to transform their growth stories and write new success chapters. Communication and collaboration in the workplace will undoubtedly become key pillars in supporting this transformation exercise. Having the right AV infrastructure powered by the right solutions is the need of the hour for enterprises to power their communication and collaboration ecosystem. This is where an experienced AV integrator like Resurgent can play a critical role in helping reap success faster. Get in touch with us to know more.
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