Following the global decline in the pro AV industry in 2020 due to the COVID pandemic, growth is expected to resume in 2021. Since APAC was the first region to be impacted by COVID-19 and the first to re-open, it is likely to experience the strongest growth of all regions. Growth for AV tech in India is intertwined with a 7.4 percent CAGR from 2020 through 2025 while the Americas and EMEA play catch-up with growth at 4.7 percent and 4.5 percent respectively. This means that in 2025, APAC pro AV revenue is forecasted at $126 billion, compared to $108 billion for the Americas and $81 billion for EMEA.Now the world’s fifth largest economy, India’s growth has been aided by investment through such government initiatives as Digital India, Start Up India, and Make in India.
As India’s economy continues its rapid growth and development, so too does its demand for AV integration. India has a strong culture of pursuing
engineering and technology, and people recognize that AV over IP is the future. Streaming solutions and distribution over IP are particular areas for
advancement especially in education, government, hospitality and residential markets.
Government is especially noteworthy because as e-governance gathers pace, rapid distribution of key messages to the public will be a basic requirement of all institutions, creating numerous opportunities in AV control.
Things that AV suppliers and integrators can do right now include working more closely with clients, prudent inventory planning, strict management of
cash-flow, and augmenting skillsets through training. Going forward, new markets of growth need to be explored. For example, the focus towards an
increased adoption to a work-from-home format is growing. This could result in a need for higher quality, more reliable video conferencing technology amongst other things.
There is also the possibility of more opportunities for surveillance, control rooms, and network operations centres, so solution providers could find business continuity in that segment.
Girish Narayanan, of Resurgent – a PSNI Certified Solution Provider commented: “The pandemic period had its effects, however India’s economy continues to grow. Governments are now turning into early adopters of technology. The huge investments they make in new technologies and infrastructure development will open opportunities for companies like Resurgent. They can provide high-end AV design and build integration services by bringing global standards to the Indian market.
It is just a matter of time for India’s private and public sector to bounce back with its full power. COVID19 has brought a major chunk of the population closer to new technologies. AV has increasingly become a
part of our daily lives now.
In coming years, our focus will be on making the technology more accessible and help the government bodies & companies to provide services and grow using Audio Visual technology integrations.”
Girish Narayanan concludes: “India’s dynamic attitude to engineering and technology will positively impact streaming solutions and AV over IP in areas related to education, government, hospitality, and residential markets. As the Government’s focus on e-governance gathers pace, rapid distribution of key messages to the public will be a basic requirement for all institutions, creating numerous opportunities for the AV industry.”
