Talking About Integrated Experiences (And The Role Of AV)

Integrated experiences are set to play a key role in the future of business, and for good reason. The biggest advantage of integrated experiences is that customers can get a seamless experience, regardless of their channel of transaction. 

It’s no secret that the pandemic played a huge role in accelerating integrated experiences because customers could no longer face businesses the way they could before, so many processes that would be conducted in person were taken online. Even businesses had to adapt to remove styles of working by harnessing integrated AV solutions to ensure that communication was as seamless as possible.

Integrated experiences place customer-centricity at the centre of everything and are a significant driver of customer engagement, loyalty, and retention. Integrated experiences create seamless user journeys which lead to higher levels of engagement and therefore retention. For instance, a customer who usually converses with a business via email could easily shift to a more instantly convenient method, such as the WhatsApp app for business or social media, all thanks to the availability of an integrated experience. 

In today’s hyper-connected world, integrated experiences improve both employees as well as customer experiences, and companies can achieve higher levels of efficiency and performance. However, the integrated philosophy goes beyond meeting customer demands and aims to exceed them. 

Any business with integrated experiences will benefit from greater customer loyalty and long-term success. This is why businesses must take a unified approach to crafting customer experiences. 

The pillars of integrated experiences

These are the building blocks of integrated experiences in an enterprise: 

1. User-centric design and development 
2. Connecting multiple touchpoints and channels
3. Consistent and contextual interactions 

 How AV is the missing link to your integrated experience 

To enable your integrated experiences to succeed, AV integration is a very important factor to drive seamless experiences, enabling communication and collaboration, and delivering robust customer experiences. AV integration becomes the most crucial enabling step to make integrated experiences possible as it allows for a seamless combination of audio, video, and control systems in a unified solution. 

Our corporate AV solutions help organisations stay ahead of the game with cutting-edge solutions that connect global teams seamlessly. The future of work is hybrid, and AV systems need to be integrated, irrespective of location. This is important so that people from different geographies can work together, communicate and collaborate effectively. Some of the solutions are as follows: 

Unified Communication Systems: We all know how frustrating it can be to hear echoes, broken robot voices and static while discussing important details of your upcoming budget. At Resurgent, our solutions for Unified Communications Systems integrate diverse communication tools and applications, from video conferencing and screen sharing to email or IMing. At Resurgent, we enable one-touch collaboration and conferencing by integrating business tools like Microsoft Teams, Cisco, WebEx, Zoom, Polucoom and more in every meeting room or cabin. Our Unified Communications are state of the art, and feature the following: 

• Customisable unified communication systems 
• HDMI and VGA connections across the table with BYOD wireless connection 
• Client PC system with USB mic and camera 
• HDMI connectivity and a seamless cable management system 
• Twisted pair extensions for signal transmissions 
• Ceiling or tile speakers/table microphones to deliver enhanced and consistent sound levels 
• Room scheduling panel for effective management 

Meeting rooms: Some of the most important decisions are taken in meeting rooms, which is why we provide state-of-the-art solutions to enable quick, high-impact discussions between decision-makers. Our boardroom video solutions, combine the latest tech with flawless connectivity, so you never have to say, “Am I audible?” ever again. Here are the key features that can be done for meeting rooms: 

• 1.5mm pixel pitch Active LED displays or 4k resolution LED displays 
• Premium audio through ceiling speakers 
• Advanced wireless presentation system 
• Cleaning or table mount mics 
• Cable cubbies for wired presentation 
• Room scheduling panel
• Room control 
• Lighting control 
• Cloud-based video conferencing systems, which are integrated with unified communication systems

Collaborative spaces: Spaces meant for brainstorming or training need a high level of engagement, which is why our interactive audiovisual training solutions cater to the best sound systems, unified communications, interactive displays as well as advanced wireless systems that make presentations powerful. Here are the technical specs we offer: 

• Interactive displays
• Premium, immersive sound experiences with surface or ceiling-mount speakers
• Catchbox 
• Wireless lapel and mics 
• Wallplates 
• Advanced wireless presentation systems 
• 4K resolution LED displays 
• Cable cubbies 
• Advanced wireless presentation system 

NOC-SOC Rooms: IT is the backbone of most organisations, and IT control and rapid response hubs can be set up by our teams at Resurgent. Network Operations Centres and Security Operation Centres are mission-critical and need user-friendly, responsive hardware as well as software to succeed. Here are the specs we include in our NOC-SOC solutions: 

• 24/7 standard Active LED display or video wall displays
• High-processing video wall controllers
• Zero-latency transmitters and receivers for signal transmission
• Room control with a touch-based interface

Digital signage: Digital displays can serve as wayfinding tools or to greet people in the lobby areas, they can even be controlled from one software. Here’s what we can do for you: 

• 4K resolution LED displays
• Digital signage player
• Digital signage software
• Centralised scheduling

Lighting and sound masking: Proper lighting can establish the atmosphere of a meeting and enhance the effectiveness of a presentation. At Resurgent, our commercial lighting control solutions can be customised using controllers to suit different purposes, such as presentation mode, video conferencing mode, dimming, and ‘on-off’ modes in boardroom meetings and conferences.

Experience Centres: As companies grow larger and reach a global scale, it becomes more crucial to communicate their narratives and showcase their vision through immersive experiences. This is why our experience hubs allow businesses to achieve this by utilising interactive virtual environments enhanced with immersive audiovisual technology. Advanced video walls, interactive touch-screen displays, and cutting-edge sound systems enhance the overall experience for guests and customers. Here’s what we can do to build you a modern, experience centre for clients and employees to truly experience your brand and its services. 

• Projectors, LCD and Plasma screens
• AV mixers and editing tools
• Portable and fixed sound systems
• Lecterns and lectern microphones
• Audio and lighting mixing consoles
• Theatre, stage and effect lighting
• Induction loop systems
• Comprehensive training

Delivering integrated experiences starts with connecting teams seamlessly, increasing impact and inclusivity and improving customer interactions, and our integrated AV solutions are at the heart of it all. Reach out if you’re a business looking to upgrade your workspace and services with integrated experiences that deliver high-impact results.