From “Nice-to-Have” to “Must-Have”: Why AV-as-a-Service is Becoming Essential for Business Agility

Remember that there was a period when the phrase “digital transformation” functioned merely as a trendy marketing term? The world after the pandemic became such an intense accelerant that it transformed the definition of what constituted an urgent platform.

In the past, people focused on connecting remote workers to hybrid workplaces, but now these concepts have become integral to our reality. Each organization attempts to ready itself for the emerging global environment while seeking optimal methods to maintain flexibility and agility.

You know how fancy AV used to be? Picture those high-tech boardrooms with the super-expensive projectors and tele-conferencing setups. Seemed like a luxury, right? But guess what? Audio-visual (AV) tech has completely transformed into a vital tool for modern operations in 2025. Cloud-based platforms like Zoom and Microsoft Teams cracked the door open, making AV accessible to almost everyone.

And now? We’re seeing the next big leap: AV-as-a-Service (AVaaS). This isn’t just about having a cool gadget anymore. In today’s unpredictable market, it’s quickly becoming a must-have for businesses that want to not just survive, but truly thrive. Let’s dive in and see why.

What is AV-as-a-Service?

According to Data Bridge Market Research, the world’s professional AV market was valued at $4.01 billion in 2023, with projections to grow at a CAGR of 12% until it reaches up to $9.94 billion by 2031. This phenomenal growth implies a basic transformation in the way businesses treat AV—from owning fixed, hardware-intensive systems to renting them as flexible, cloud-based solutions.

AVaaS refers to on-demand, third-party-managed AV solutions that replace traditional ownership models. Instead of hefty upfront investments in hardware, businesses subscribe to tailored AV ecosystems that scale with their needs.

Key Features of AVaaS

• OPEX Model (Pay-as-You-Go): Instead of a big upfront investment, imagine a subscription that lets you pay only for what you use. That frees up your budget to invest in other key areas of your business – think marketing, R&D, or even just a little more breathing room.
• Scalability & Tech Updates: Need a boost for a big event? No problem! You can instantly scale your AV resources up or down as needed. Plus, you’re always getting the latest and greatest tech, like AI-powered analytics and crystal-clear 4K streaming, without those massive replacement costs.
• End-to-End Support: Say goodbye to AV headaches! The provider takes care of everything – installation, maintenance, even troubleshooting. It’s like having your own AV team on call, ensuring a smooth and reliable experience every time.

How AVaaS Enables Business Agility

Business agility is the ability to respond rapidly to market shifts, customer needs, and disruptions. Here’s how AVaaS empowers this adaptability:

Rapid Deployment: Speed as a Competitive Edge

Traditional AV procurement cycles took months—from budgeting to vendor negotiations, installation, and training. AVaaS slashes this timeline to days. Think about this: a healthcare provider could deploy full-fledged telemedicine suites across multiple clinics in just about a week. That means they can start offering remote consultations almost immediately! And solutions like Zoom Rooms and Microsoft Teams Rooms make it even easier. They’re designed to play nicely with your existing IT setup, so deployment is essentially plug-and-play. Way more efficient, wouldn’t you agree?

Scalability: Meeting Demand Without Waste

Consider a software company scaling from 100 to 1,000 employees post-funding. With AVaaS, it can seamlessly expand video conferencing licenses, add huddle rooms, and integrate AI-driven analytics—no stranded hardware investments. Similarly, event planners can dynamically adjust streaming capacity for a product launch, ensuring smooth experiences for 50 or 50,000 viewers.

Enhanced Collaboration: Bridging the Hybrid Divide

Hybrid work is here to stay—but fragmented tools hamper productivity. AVaaS incorporates technologies such as:

• Smart Conference Rooms: AI cameras auto-frame speakers and laser-focused mics track voices for the crystal-clear audio.
• Digital Whiteboards: Samsung Flip allows for real-time brainstorming spanning geographies.
• Unified Communications: Services such as Cisco Webex integrate chat, video, and file sharing within a single interface.

These tools erase the “proximity bias,” disadvantaging remote workers, fostering inclusive collaboration.

Customer Engagement: Immersive Experiences Drive Loyalty

AVaaS enables hyper-personalized interactions:

• Retail: AR mirrors let customers “try on” clothes virtually, while interactive kiosks offer personalized promotions.
• Real Estate: 360° virtual tours with live agent narration accelerate decision-making.
• Education: Universities host global virtual open days with breakout rooms and live Q&A.

Such experiences not only differentiate brands but also generate actionable data for refining strategies.

Real-World Applications of AVaaS Across Industries

AVaaS isn’t theoretical—it’s transforming operations globally:

Remote & Hybrid Work Enablement

Gone are the days of the modern workplace being limited to four walls. Technology is what makes hybrid and remote work real. And, we aren’t just talking about Zoom calls. Picture a conference room with a 360-degree camera zooming in on the person who is talking. Now couple that with a voice-interactive device. Remote participants are no longer just watching a flat screen, but are now participants in the conversation. It feels like they’re right there, engaged and connected.

Enhanced Customer Experience

Think about entering a hotel lobby after a long flight, for example. And rather than lining up at a reception desk, you’re met by a digital kiosk run by an AI chatbot. This chatbot can respond to your inquiries, direct you to your room, suggest local restaurants, and even reserve a spa treatment. The chatbot provides consistent, customized support and minimizes wait times, making for a smoother, more pleasant travel experience.

Scalable Training & Development

Consider a multinational corporation that brings on-board hundreds of new employees every month. Rather than having to conduct in-person training sessions that consume time and resources, they can provide standardized onboarding through on-demand training modules and AR/VR simulations. Again, new hires can access these resources at the right time and place and learn at their own pace, thus retaining information much better.

Dynamic Event Hosting

Hybrid events blend live and virtual audiences with multi-camera streaming, live polls, and breakout rooms. AVaaS ensures flawless execution, whether hosting a product launch or a global town hall. The CES Tech Conference—the world’s most powerful tech event is the perfect example—blending live and virtual audiences using AVaaS-powered stages, with interactive polls, AI matchmaking, and on-demand content.

Benefits Beyond Cost Savings

While reducing expenses is a perk, AVaaS delivers strategic advantages:

• Access to Innovation: Providers continuously integrate emerging tech—think AI-driven meeting analytics or holographic displays—keeping businesses ahead of trends without internal R&D.
• Reduced IT Burden: Outsourcing maintenance and updates allows internal IT teams to focus on innovation rather than troubleshooting legacy systems.
• Enterprise-Grade Reliability: Service-level agreements (SLAs) guarantee uptime and performance, minimizing downtime risks during critical operations.

Conclusion: AVaaS is the New Business Imperative

The message is clear: AVaaS isn’t optional—it’s foundational for resilience. Companies clinging to outdated AV models risk falling behind in a world where collaboration, customer experience, and adaptability dictate success.

Resurgent, a leader in corporate AV solutions, empowers businesses to stay agile as they expand globally. Our solutions transcend physical spaces, connecting teams across devices and locations:

• Unified Communication Systems for seamless collaboration.
• Meeting & Presentation Rooms equipped with intuitive tech.
• Training & Collaboration Spaces that foster innovation.
• NOC-SOC Rooms, Digital Signage, and Light & Sound solutions tailored to enterprise needs.

Whether optimizing hybrid workflows or launching immersive customer experiences, Resurgent’s end-to-end AVaaS offerings ensure your business isn’t just keeping pace—it’s leading.

Contact Resurgent today to transform your AV infrastructure from a static cost center into a dynamic growth engine.