6 AV Innovations That Catch the Eye

Every year, the InfoComm event brings forth the latest products and innovations in audiovisual (AV) technology. This year was no different. Along with the launch of new AV products, the event presented attendees with an opportunity to get hands-on experiences and network with their industry peers.

As always, held in Las Vegas, Nevada, the 2024 InfoComm show also featured a host of seminars and workshops by industry leaders and some dazzling displays of amazing innovations by industry leaders. The event was an eye-opener to the latest trends in the industry – along with the best practices in digital signage and unified communications. Designed for the global AV industry, InfoComm 2024 brought a variety of AV equipment manufacturers and integrators under the same roof.

From a leader’s perspective, which were the AV-related innovations that caught everyone’s attention? Here are 6 of these exciting innovations that were showcased at this year’s event:

1. Artificial Intelligence (AI)

It was not surprising that AI-powered tools dominated the product offerings at the 2024 InfoComm event. From “intelligent” video editing to voiceovers, AI technology is driving innovations in the pro AV industry.

Among the latest trends, AI-powered video conferencing is delivering exceptional quality with innovations such as:

• Automatic framing
• Automatic monitoring of speaker’s movements.
• Voice-to-text transcription of meeting notes and presentations.
• Voice-enabled “virtual” assistants to enable participants to join or exit meetings.

Along with 360-degree conference room cameras, AI-powered computer vision systems capture both audio and video from different angles. This enables a collaborative environment – where every participant is “seen and heard” in a hybrid or remote meeting.

2. Digital signages

76% of American consumers enter a retail store for the first time because of appealing digital signage – while 80% of brands using digital signage solutions have increased their sales by 33% year-on-year.

The 2024 InfoComm event showcased the “future” of digital signage with innovations like transparent LED touchscreens and 3D moving video walls. Enabled by AI and IoT technologies, interactive digital signages are improving audience engagement through self-servicing. 

With the adoption of SaaS tools, companies can now remotely update their digital signages with the latest brand information. Similarly, QR-enabled interactive digital signages are enabling omnichannel communication between brands and consumers.

3. Integration with Augmented Reality (AR)

Augmented reality (AR) was another innovation highlighted at this year’s InfoComm event. In 2024, immersive technologies like AR are being integrated not just into online games – but also into business meetings and training programs. 

In the Pro AV domain, brands are easily accessing AR experiences through lighter comfortable headsets. With capabilities like “virtual try-ons” and interactive product demos, brands are delivering engaging storytelling through the seamless integration of AV and AR technologies. 

Further, the modern office environment is set to transform – with Meta’s recent announcement to install MS Office on Quest 3.

4. Industry partnerships

A notable change in this year’s InfoComm event is the industry partnerships of leading AV solution providers. AV vendors are no longer focusing on their individual products or services. Instead, there’s a growing shift to end-to-end AV solutions – enabled by joint collaboration among AV experts.

For instance, Zoom is partnering with Yealink Talk for innovations in their meeting room solutions. According to the 2024 Pro AV Market Outlook report, key players in the AV sector are targeting partnerships to:

• Tap into the growing demand for AV solutions in emerging markets.
• Offer customizable AV solutions based on customer requirements.
• Expand their technological expertise and market presence in new regions.

5. AV over IP

Short for Audiovisual over the Internet protocol, AV over IP is another growing trend that is transforming the transmission of audio and video content over the Internet. This is a significant shift from traditional ways that used dedicated cables and networking equipment to transmit multimedia content.

AV over IP is enabling business tasks such as:

• Live IP streaming
• Video conferencing and presentations
• Content distribution across locations

This technology trend enables companies to remotely configure and update AV equipment. In the realm of modern video conferencing, AV over IP allows distributed teams to share real-time content – without any additional equipment.

6. Environmental sustainability

Among the consistent themes, the 2024 InfoComm event focused on sustainability measures in the AV industry. For example, the “Environmental Considerations for Live Events” session shared the best practices for:

• Reducing environmental waste.
• Conserving energy.
• Choosing sustainable technology.

Sustainable AV solutions are gradually becoming the priority – with the use of eco-friendly materials, energy-efficient designs, and recyclable parts. For instance, energy-efficient LED displays and projectors are reducing power consumption across meeting rooms.

Conclusion

The annual InfoComm event highlights how far the AV industry has evolved in terms of new technologies and innovations. The future of this industry remains bright as long as AV players focus on delivering business value for their customers. 

Among the leading players in AV solutions, Resurgent has over 16 years of industry experience and over 500 global customers. We have implemented customized AV solutions for diverse industries across the globe including:

• Healthcare
• Retail
• Education

Are you looking for a customized AV solution for your enterprise? We can help. Book a free consultation with us.